Poster: Greening the Silver Tsunami

Monday, May 8, 2017 | 1:30 p.m. - 2:30 p.m.
#9113664

You'll learn about:

  • An economic development context for pairing social concerns and worker retention strategies with "green" business practices
  • Methods for incentivizing smaller, rural businesses to improve the economic, environmental, and social well-being of their operation and workers
  • How to develop user-friendly reporting mechanisms that can build the capacity of public and private entities to track economic and environmental impact 

Certain demographic shifts and workforce needs have caused a "silver tsunami" and out-migration of the millenial population in small urban and rural communites in Iowa. This poster makes the case that economic sustainability is intrinsically tied to worker retention. It also provides an economic development context for pairing social concerns and worker retention strategies with efforts to revitalize a "green" business certification program in Eastern Iowa.

What began seven years ago as a public-private initiative has lost the interest of  the business community and its critical funding sources. The revitalized program includes criteria for businesses and organizations across many industries to improve the economic, environmental, and social well-being of their operation and workers. 

Learn how to incentivize business involvement in sustainability leadership by going beyond eco-friendly fixes to acknowledge the economic and social needs of a specific geographic context. This poster also presents reporting mechanisms, increasing business capacity to track impact, identify cost savings, and establish success indicators from certification. 

Speakers

Todd Bagby , Saint Louis Park , MN (see bio)
Sam Odeyemi , Iowa City , IA (see bio)
Emily Seiple , Iowa City , IA (see bio)
Marti Wolf , Iowa City , IA (see bio)