Poster: Outreach for BaltimoreLink Bus Network Redesign
You'll learn about:
- Outreach methods and techniques used in two rounds of public outreach for a BaltimoreLink project
- Successes and challenges in reaching the public through workshops, pop-up events, and participation in festivals
- How to use social media, websites, and crowdsourcing platforms to provide information and gain public feedback
- How to evaluate the advantages and drawbacks of staff having informal local and regional knowledge of a project area
This poster explores methods used to solicit public input for the Maryland Transit Administration’s planned June 2017 BaltimoreLink core bus network overhaul in Baltimore, Maryland. BaltimoreLink—a new, comprehensive approach to providing bus service—focuses on 12, color-coded, high-frequency “CityLink” lines, all supported by suburb-to-suburb and suburb-to-downtown “ExpressBus” connections as well as crosstown and local “LocalLink” connections. These lines will supplement the city’s “Light RailLink” and “MetroSubwayLink” rail lines.
Outreach during fall 2015 and summer 2016 included in-person events such as workshops, pop-up events, and festivals as well as online efforts conducted through social media and the agency’s website. Learn how community feedback was implemented from the first round of outreach into the second draft of the network. Examine challenges student planners faced by working on a project from a consulting perspective for a system where some team members had significant informal local knowledge and regional expertise, while others had to learn their way around the city and its transit network. The poster also explores next steps as the plan nears the public hearing and public education phases.