Communications Boot Camp Webinar

Mastering the Pivot:
Message Discipline and Effective Media Response

Bridging Techniques

Use the following to help you prepare for public meetings and media interviews where you will be asked difficult questions or questions that are not related to your key message points or the topic you want to discuss. Bridging phrase also can be used as a technique to reframe or redefine controversial issues so you are not just responding to an opponent's arguments, but are effectively recasting how the issue is viewed and discussed by the media, your target audiences and, ultimately, your opponents.

  • I can speak to...
  • My particular expertise is in ...
  • Let me put that in context ...
  • You make a good point, however ...
  • Let me get back to you in ...
  • I can't respond to a hypothetical, but what I can tell you is that ...
  • I appreciate that perspective, but my experience has been ...
  • In fact ...
  • The way planners view this is. ..
  • Our research and analysis show ...
  • The real danger lies with ...
  • What is not being talked about is ...
  • What is important to understand is ...
  • Let's put the issue in a broader context ...
  • There may be consequences that need further examination. For instance ...

Additional Resources

Planners Communications Guide

This series is free but available only to APA members.

Certification Maintenance

Communications Boot Camp does not offer CM credit.