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Originally published in 2009 — e-book version released in 2013.
"For so long we were floundering and taking ad hoc measures, but the minute I understood what a downtown plan really was I said 'We need one of those!' As it turned out, it was the most fantastic vehicle I've ever seen," said Susan Moffa...
About the Authors
Table of Contents
What Is a Downtown?
Mixed Land Uses
What Is a Downtown Plan?
Previous Work on the Subject
How to Apply This Book
The Bigger Picture
Chapter 1. The Groundwork Before Planning
What Prompts a Plan?
Keeping Planning in Perspective
Selling the Need for a Plan
Chapter 2. The Process of Preparing a Downtown Plan
Diagnostic Phase: Research and Analysis
The Big Ideas: Creating the Concept Plan
Rolling Up Your Sleeves: Draft Plan Preparation
Finalizing the Plan
What Happens After the Planning?
Chapter 3. The Physical Plan
Land Uses: Mix Them Up
Blocks, Lots, Streets, and Alleys
Making Your Downtown Pedestrian Friendly
Public Spaces, Art, and Interpretation
Infrastructure and Utilities
Harnessing Mother Nature
Chapter 4. The Economic and Marketing Plan
Understanding the Market
Centralized Retail Management
Marketing and Promotion
Chapter 5. Implementation Strategy
Funding and Financing
Priorities, Assignments, and Phasing
Chapter 6. Conclusions: What Is Really Important?
A Clear Vision
Respect for the Past
Reasons to Be Downtown
Incremental and Comprehensive Implementation
Plan Flexibility and Continuity
"Vibrant, attractive, user-friendly downtowns don't just happen. They are the product of vision, dedicated leadership, effective partnerships and, as Philip L. Walker points out, good planning. This useful guide addresses a wide range of design issues, from one-way streets and infill architecture to show-window displays and public art, and offers a common-sense overview-seasoned with insightful first-hand reports from downtown veterans-of how the local planning process should work. The result is a roadmap that can help communities get the kind of downtown that everyone needs and wants — and deserves."
President, National Trust for Historic Preservation
"A comprehensive guide for planning small- and medium-size downtowns, this book is a must for today's planners, local leaders, and students of the field."
—Eugenie L. Birch, FAICP
Professor of Urban Research and Education, University of Pennsylvania
"To make this a century of wise environmental stewardship (rather than one of more sprawl and urban disinvestment) will require us to take much better care of the places we've already made. If you care about the center of your town, and wish to make it better, you must keep a copy of Downtown Planning for Smaller and Midsized Communities nearby and at the ready."
Professor, Harvard Graduate School of Design
"The sustained success stories in downtown revitalization have a set of common denominators: incremental change, participatory process, comprehensive management, effective use of historic buildings, and a handful of others. Phil Walker has done an excellent job of laying out the steps, the ingredients, and the "whys" as well as the "hows." This is an excellent guidebook for the interested citizen as well as the professional planner."
—Donovan Rypkema Principal, PlaceEconomics