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Saving Face (PAS 503/504)

How Corporate Franchise Design Can Respect Community Character

By Ronald Lee Fleming

Planners, citizens, and public officials working together can resist look-alike corporate franchise designs and advocate designs that reflect and enhance community character.

Published by APA Planning Advisory Service, 2002

Format: Paperback, 118 pp.

ISBN: 978-1-884829-69-7

Quick order code: P503

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Corporate franchise design usually cares little for community character. This report, a revised and expanded edition of an earlier best-selling work, was coproduced with the Townscape Institute. It shows planners, citizens, and officials how they can successfully advocate for sensitive and contextual corporate franchise design that can respect and even enhance community character and local economic development.

It is easy to document the all-too-obvious visual blight that franchises can inflict on a community. This report concentrates instead on offering positive examples of what communities and franchisees have done working together. The examples and case studies attest time and time again to the positive economic aesthetic outcomes for the corporation and the community. But there are also stories of great conflict, community strength, and corporate intransigence.

This new edition contains more than 30 new photos; information about the implications of the Lanham Act, which affects how communities address the issue of trademark colors; and a special section describing McDonald's Youthful Spirit Campaign, which has sparked a new round of conflict between communities and the corporation.

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