2020 National Planning Conference

Creative Community Revitalization and Strategic Financing

Saturday, April 13, 2019 from 1 p.m. - 2:15 p.m. PDT

CM | 1.25

Activity Type: Educational Sessions

Activity ID: NPC198031

Location: 2018

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  • Choose the best, most effective engagement strategies based on the type of audience and project, and understand how to use the findings of such to support desired revitalization actions.
  • Identify different ways to effectively bring the right stakeholders and partners to the table in order for revitalization conversations and implementation actions to take place.
  • Understand a variety of traditional and non-traditional sources of financing and how to apply for and secure funds based on the type / size / scale of project.


A planning consultant, designer, main street manager, and community development director walk into a room…
The art + zen of revitalization isn’t as simple as a matrix or list of actions at the end of a plan. The real substance behind getting things done requires laying the groundwork well before the plan is complete.
What types of engagement will provide the greatest measures of support? How can those measures be translated into compelling visualizations to express community priorities? What incentives and matching programs are available? Do local, state, and national programs exist? How can the strong arm of social media be leveled such that it is your frenemy?
Implementation is as much about determination and a willingness to get creative as it is about budgeting – question the traditional and you will find new ways. Award-winning projects and revitalization efforts from around the country are highlighted via a facilitated discussion. Projects range from the Union Square Campus and South Elm Redevelopment in Greensboro, North Carolina, to the restoration and retrofitting of landmarked buildings and Main Street revitalization efforts in West Des Moines, Iowa, to the reversing of the classic case of “sprawl” in Oxford, Mississippi. Learn about community transformation and scales of change!

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Session Speakers

Lee M. Brown, FAICP
Teska Associates Inc
Evanston, IL

Jim Miller
Historic Valley Junction Foundation
West Des Moines, IA

Robert L. Barber, FAICP
Orion Planning + Design
Hernando, MS

Sue Schwartz, FAICP
City of Greensboro Planning Dept
Greensboro, NC

Erin M. Cigliano, AICP
Teska Associates Inc
Evanston, IL