Wayfinding Master Plan

Town of Zionsville

Zionsville, IN

Issue Date: April 1, 2020


Wayne DeLong, AICP, CPM
Director of Planning and Economic Development
Town of Zionsville
Planning & Economic Development Department
1100 W Oak Street
|Zionsville, IN 46077


Julie Johns-Cole
Deputy Mayor
Town of Zionsville

Proposals Due: May 1, 2020, at 3:00 p.m. ET


For the purposes of this proposal, wayfinding is defined as a system of signs that provide navigational assistance to bicyclists, pedestrians and automobile users including information about destinations, travel distances, and other information about the system. This plan will establish universal and cohesive design standards for wayfinding and locational signage reflective of the Town's identity.

The Town of Zionsville is seeking proposals from consulting groups specializing in transportation planning, design, and wayfinding to develop a Town of Zionsville Wayfinding Plan for Town of Zionsville’s pathways, corridors, and destinations. All forms of transportation (speeds) should be taken into consideration in the Wayfinding Plan (eg. Foot traffic, bicycles, golf carts, automobile).


In 2012, the Town of Zionsville conducted an Economic-Development Strategic Plan. In this plan it was mentioned that a community-wide wayfinding plan should be developed. This idea was touched on again in the 2014 Comprehensive Plan Amendment Downtown Zionsville Market Study Parking Analysis with regards to locating public parking. In 2016, Zionsville Strategic Trails Implementation Plan was approved. This Plan, while more detailed in its responses than prior plans, recommended establishment of a community wide wayfinding system. Thus leads to the Town’s current RFP/RFQ request.  


Town of Zionsville jurisdiction.



The MPO's wayfinding plan should provide consistent and attractive information to assist the traveling public to navigate efficiently to key destinations within the area. To achieve this, the plan should:

  1. Connect Places — Facilitate travel between destinations and provide guidance to new destinations.
  2. Keep Information Simple — Present information simply, using clear fonts and simple designs, so that it can be understood quickly.
  3. Maintain Motion — Be legible and visible for people moving so that they can read the signage without stopping.
  4. Be Predictable — Standardize the placement and design of signs so that patterns are established and the signage system becomes predictable.
  5. Promote Active Travel — Encourage increased rates of active transportation by helping people to realize they can use the bikeway and trail network to access the places they want to go by incorporating a time/distance application, approach or recommendations to the signage design.

The wayfinding plan should include, but not be limited to:

  • General information for pedestrians and bicyclists;
  • Arts and culture destinations;
  • Transit facilities;
  • Memorial and historical venues and landmarks;
  • Entertainment venues;
  • Visitor information and amenities;
  • Popular destinations; and
  • Significant municipal buildings or properties.

Below is a general outline of the anticipated scope of work. However, the final scope of work will be negotiated with the successful proposer.


This project will require the following Scope of Work and Documentation package to be completed within approximately ten months of contract signing. The wayfinding plan will include, but not be limited to the following:

• Assess Existing Condition and Needs

  • Review existing wayfinding (Parks, Community Organizations, Library, Schools, Pathways, Downtown) and assess compatibility with new signage;
  • Identify and recommend a list of wayfinding destinations that include but may not be limited to arts and culture destinations, memorial and historical venues and landmarks, entertainment venues, transit facilities and routes, visitor information and amenities, popular destinations, municipal and public spaces; and
  • Identify and engage user groups including those individuals with specific needs as they affect the disabled, senior citizens, and new visitors.

• Develop Recommendation for Signage Placement and Type

  • Recommend wayfinding signage types that should include but may not be limited to directional markers, street signs, public facility identification signs, etc.;
  • Using GIS resources develop a map of recommended wayfinding signage locations. GIS should be compatible with City GIS programs;
  • Identify areas that may have barriers, in either installation or some other condition;
  • Develop recommended terminology and/or icons for locations (landmarks, public facilities, retail, dining, etc.); and
  • Prepare a cost estimate for material types, reflectivity, fabrication, installation, and maintenance of the system including the number of various sign types and locations.

The ideal design plan should be rooted in proven place making and wayfinding methods and techniques. Stakeholder meetings will need to be had with various local/state groups/community/entities to assist in crafting a ground up wayfinding plan (INDOT, Boone County Highway, Downtown Village Businesses, etc).

Design Ownership. The Town of Zionsville shall own the rights to any and all designs including but not limited to logos or other unique marks approved by the Town during this process.


  1. Weekly email updates of project status to Town Planning Division
  2. Project meetings as needed.
  3. Attendance at public meetings and meetings with Governing Bodies are required.
  4. Overall Wayfinding Signage Plan document that contains the written analysis, recommendations, proposed sign locations and with specific destinations, and detailed fabrication drawings developed. It shall also include a palette of colors, design strategy and installation details.
  5. Fifteen (15) full color copies of the plan as well as electronic submittal of the document and executive summary that includes a friendly, web-based version. with map(s) outlining placement, content, interrelated/cohesive sign network, etc.
  6. Any and all graphics associated with the document, signage, maps to allow for future maintenance and upkeep of installed signage.


April 1, 2020: RFP Released

May 1, 2020: Submissions Due (11:59 p.m. ET)

Week of May 18, 2020: Candidate Interviews (online)

Week of June 1, 2020: Winning Firm Notified

Date to be determined: Project Kickoff

Date to be determined: Anticipated Final Deliverable


The following are minimum qualifications and licensing requirements that the Vendor must meet to be eligible to submit an RFP response. Responses must clearly show compliance to these minimum qualifications. Those that are not clearly responsive to these minimum qualifications shall be rejected without further consideration:

  1. Provide at least two contracts similar in scope to Scope of Work, in complex urban environments, similarly sized or larger than Seattle completed within the last three years.
  2. Identify an assigned Project Manager with experience in managing the delivery of a similar scope of work for at least two wayfinding projects for institutional and/or public sector clients in urban environments.
  3. Provide two references for completed projects similar in scope to Scope of Work. Both References are Pass/Fail


Cover Letter — Include a summary of your firm' interest in this project and your understanding of the services needed and topics addressed. Explain why your firm is best qualified to provide these services and outline any special or unique qualities that would distinguish your proposal. Please include firm name, address, phone number, email, and website.

Project Approach — Describe your methodological design process and approach, especially as it relates to the specifics of this project.

References — Please include at least three (3) professional references with full contact information.

Work Samples — Please include as many work samples as you see fit to adequately showcase your firm' capability as it relates to public space place making or streetscape beautification. Other information that you believe highlights your firm' ability and capacity may also be included here.

Project Team — Please include brief resumes or descriptions of the individual(s) who will lead or manage this project.

Budget — Estimate anticipated compensation for the scope and duration of the project contract. Please note current scope and corresponding budget should be reflective of professional and/or design services.


All proposals are due by 11:59 p.m. (local time) on May 1, 2020. Late submissions will not be considered. Only electronic submissions (submitted via parcel delivery, email, or drop off at Town Hall Utility Billing Payment Box) will be accepted.  Please submit all proposals to the following mailing, drop off at Town Hall location, (for media device of your choice) and/or email address:

Wayne DeLong, AICP, CPM
Director of Planning and Economic Development
Town of Zionsville
Planning & Economic Development Department
1100 W Oak Street
Zionsville, IN 46077


Please note that Town of Zionsville’s public facilities are currently closed to the public. Town Staff is working remotely and Staff’s presence at Town facilities is currently limited.


This is a request for proposals and the final price will be negotiated with the selected design team. We ask each submission to include a rough budget estimate and/or budget range.


At its sole discretion, Town of Zionsville reserves the right to withdraw this request for qualifications without notice; accept or reject any or all proposals; and accept submissions which deviate from the request for qualifications as seems appropriate and in its best interests. Town of Zionsville reserves the right to negotiate with any, all, or none of the applicants submitting proposals.

Prospective vendors will be evaluated by Town of Zionsville with particular emphasis on the following criteria:

  • Demonstrated applicable experience;
  • Proven track record of completing projects of a similar scale on schedule, within budget, and with a high level of customer and stakeholder satisfaction


Visit http://www.zionsville-in.gov/231/Planning-Economic-Development  for more information on Town of Zionsville’s previous plans.

Request Type
Friday, May 1, 2020

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