Kentucky Agritourism Market Study: Executive Summary and Recommendations
By: Glengariff Group, Inc.
http://www.kentuckyfarmsarefun.com/Resources/documents/KY%20Marketing%20Study%20Final%20Report.PDFReport a broken link
Though focused on Kentucky’s specific context and agricultural assets, this report offers an interesting look at factors needed for a successful agritourism program within a state. The report examines the two main types of agritourism enterprises within the United States: regional agritourism infrastructure and unique branded offerings. It examines current policy issues and obstacles, and examines potential marketing approaches for a range of possible agritourism products within the commonwealth. Finally, it offers 34 broad recommendations for dividing up agritourism responsibilities, areas of agritourism on which to focus, how best to market agritourism, and policy initiatives the commonwealth can address to assist agritourism.