Arts and culture strategies help to reveal and enhance the underlying identity — the unique meaning, value, and character — of the physical and social form of a community. This identity is reflected through the community's character or sense of place. A community's sense of place is not a static concept; rather, it evolves and develops over time, reflecting the spectrum of social values within and around the community.
In this way, the community character of a city, county, town, or neighborhood can be seen as a story or narrative of a place. Planners and community members can come together to reveal and burnish this narrative through:
- an articulation of the historic, cultural, economic, and cultural context of the community;
- a commitment to the reinforcement and enhancement of the community's identity; and
- the implementation of policies, regulations, and incentives that support and enhance this evolving identity.